Play It Forward Sports Program
Athlete Rising Program
WHY WE CARE
We believe in the transformative power of sports, especially for children from underserved communities. Beyond physical activity, sports teach discipline, teamwork, leadership, and resilience—qualities essential for building confidence and broadening horizons. However, many children lack access to proper facilities and coaching due to socio-economic barriers. By recognizing talent and providing support, we aim to give every child the opportunity to thrive, both on and off the field.
WHAT WE DO
In partnership with Shreeja India, we offer football training for girls from tribal and rural backgrounds, paired with health workshops focused on nutrition, exercise, and sanitation. Our program also includes tournaments, events, and awareness sessions on menstrual hygiene, sexual health, and environmental issues. Additionally, through the Vidushee Program, older Shreeja girls teach younger children, earning stipends to support their families.
In Kolkata, our Sports Development Programme with Hope Kolkata Foundation provides coaching, uniforms, and equipment for football, cricket, and taekwondo to children in childcare centers. This initiative helps foster physical fitness, teamwork, and essential life skills, enriching the lives of these children both on and off the field.
OUR IMPACT IN NUMBERS
50
girls from rural tribal communities receiving football training.
70
children from childcare centers and rehabilitation homes participating in football, cricket, and taekwondo coaching.- Boosted self-esteem and confidence by providing opportunities to participate in a structured sports program.
- Promoted physical fitness, teamwork, and leadership skills.
- Created a supportive community environment where girls can learn, grow, and aspire towards better opportunities.
- Increased awareness about the importance of sports for holistic development among rural and tribal communities.
*Numbers are from 2024 Tata IPL season.
