Instagram has a new feature called REELS, and it allows users to create short form videos (up to 15 seconds in length) set to music or other audio. Made available only to users in Brazil, Germany, France and now India, it's been one of the most talked-about topics on the internet this week. Kolkata Knight Riders' Instagram (@kkriders) was among the first movers on the platform with the feature, grabbing over 2 million views in the past seven days.